Launch: January 2027

Ninja Leads

Manage your leads from the ground up: first stop the fraud, then score every contact, and give your advertising back the real value of each one.

🔔 I want to see it first

A lead is not worth what it costs: it is worth what it sells

Google Ads and ChatGPT Ads count form fills. But among those forms there are bots, sites built only to cash in on ads and contacts who were never going to buy. Your sales team wastes time on them and, worse, the platform learns from them: the more fake leads you report as conversions, the more of that traffic it sends you.

Ninja Leads tackles the problem in the right order. It brings together two tools that used to be separate: the anti-fraud shield and a rating for every lead.

It is a separate product. It is not part of the Suite for Google Ads or the Suite for ChatGPT Ads, although it fits with both: the rating goes back to the platform so it bids for customers.

Two layers, in order

Each layer cleans what reaches the next one. That is why the order matters.

🛡️

1 · Fraud

Ninja Shield detects and blocks bots, sites built only to serve ads, trap apps and suspicious IPs before they keep spending your budget.

Beta with clients
⭐

2 · Rating

Lead Rating scores every lead from 0 to 100 the moment it arrives and sends its real value back to Google Ads, so it learns to bid for customers.

Beta with clients
⭐ Suite for ChatGPT Ads + Ninja Leads

Make ChatGPT Ads bid for customers, not form fills

If you use both tools together, the real status of every lead travels to ChatGPT Ads. Conversion bidding then learns which contacts turn into sales and looks for more like them, instead of bringing you more volume.

📝
A lead comes in

From your website, with the ChatGPT ad click identified.

🛡️
Ninja Leads filters it

Ninja Shield removes the fraud and Lead Rating gives it a 0–100 score.

🗂️
Your team marks it

Qualified, opportunity or sale, in the leads sheet.

📤
It goes to ChatGPT Ads

Each status is sent as a conversion through the OpenAI Conversions API.

🎯
Bidding learns

Maximise conversions optimises towards quality leads.

Statuses sent:✔️ Qualified🤝 Opportunity💶 Sale, with its value

It is what Lead Rating already does with Google Ads today, brought to ChatGPT Ads. To switch it on you will only need to paste your ChatGPT Ads account conversions key into the panel. Arrives with the Ninja Leads launch.

What already works today

🧪

Tested on real accounts

Ninja Shield and Lead Rating run in beta with clients in education, home renovation and services.

🔌

No Apps Script to install

New installations no longer need Apps Script: one tag on your website or the WordPress plugin, and the rest is set up from the panel.

🌍

Leads from any source

Google Ads, SEO, direct traffic, social media or ChatGPT. A report compares the quality of each source.

🔁

Value flows back to Google Ads

Qualified leads and sales are uploaded to Google Ads every night, as valued conversions.

🕸️

Site farm detector

Finds networks of sites that share a server or an owner, so they are handled as one threat rather than site by site.

🔒

Your leads are yours

Each client's data stays in their own account. It is never mixed with other clients' data.

The road to launch

Indicative timeline: each step ships once it has been proven on real accounts.

Today · September 2026

Ninja Shield and Lead Rating run in beta with selected clients, and new installations no longer need Apps Script.

Autumn 2026

Automatic client onboarding from the panel and a client panel with their leads.

End of 2026

Client panel with their leads, their rating, the installation status and billing.

January 2027

Ninja Leads launches for everyone.

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