A complete Google Ads course in three levels (Basic, Intermediate and Advanced), with real examples, best practice and the knowledge that never appears in Google's help pages. You read it inside the platform itself, with a search engine, progress tracking and navigation by campaign type.
Google changes Google Ads every month, and most courses are out of date within six months. Not this one: every month we review the whole syllabus against that month's Google Ads news, update the lessons affected and extend the news module. What you study is what Google Ads does today, not what it did two years ago.
Study as you would with a book: highlight any sentence in the syllabus and save to favourites the lessons or sections you want to keep to hand. Everything stays in your profile — "My highlights" and "Favourites" — so you can come back in one click whenever you need it: before a meeting, while building a campaign or when reviewing an account (subscribers only).
Every lesson has an audio version, narrated with a natural voice, and every module can be played end to end like a podcast: in the car, out walking or at the gym. With adjustable speed, and it remembers where you left off. More than 30 hours to listen to (subscribers only).
Ninja Academy is no longer just about Google Ads. Pick a platform and you go straight to its training, without the rest.
From the auction to Performance Max, Shopping, Smart Bidding, measurement and fraud, across three levels. The whole Basic level is free.
See the Google Ads training →What Google Ads scripts are, what they solve, how to install the suite and the user manual for each script, with search and audio.
See the scripts training →Advertising inside ChatGPT conversations: how it works, your first campaign, context hints, measurement and bidding.
See the ChatGPT Ads training →The whole academy together, with the full syllabus for each platform and the script manuals.
See the whole academy →More advertising platforms coming soon. Your chosen platform is remembered in your account, and you can change it any time from the academy itself.
Advertising in ChatGPT has only just arrived and there is hardly any serious training on it. These four modules explain how it really works, how to set up your first campaign, measure it, judge the quality of what arrives and optimise it — with the figures from our own campaign. All 27 lessons are free.
Written from practice: every lesson builds on OpenAI's official documentation and on what we learned setting up our own ChatGPT Ads campaign. No made-up performance figures: when we have our own data, we will share it.
It is advertising inside ChatGPT conversations: a card-style ad shown next to the answer. It is not bought on keywords: the ad is chosen from the context of the conversation, which you steer with “context hints”.
Yes. All 27 lessons (four modules, Intermediate and Advanced) are free: you only need a free Ninja Scripts account, no card required.
There are no keywords and no search terms report, and in Europe the ads are not personalised. Targeting, measurement and optimisation all change: the training walks you through it step by step, and how it fits with your Google Ads campaigns.
Yes, with the OpenAI pixel or with the Conversions API from your server. The measurement lessons cover which events to use, how to deduplicate, how to handle consent in Europe and why the data won't exactly match your analytics.
It is the training we wish we had had when we started: from how the auction works to account architectures built to scale, Performance Max from the inside, Smart Bidding done properly, Shopping and Merchant Center in depth, ad fraud, lead quality, GAQL and step-by-step tutorials (calls, offline conversions, feeds for ads, seasonality, reports, local campaigns, experiments, Google Ads Editor...).
The approach is different: in every lesson, the problem → the Google Ads limitation → the gap → how it gets solved (and, where one exists, the Suite script that automates it). The official help pages are linked as a reference in each lesson; what you read here is what those pages do not say.
Every level covers all campaign types — Search, Performance Max, Shopping, Demand Gen, Display, Video, Apps and local campaigns — and you can browse by level or jump straight to the topic you care about.
Pick your level and the Academy shows you that syllabus only; or view the whole catalogue at a glance.
The free lessons are complete, never cut off halfway. Subscriber lessons still show in the index with their title and description, so you know exactly what is there.
| What | 🎁 Free account | 🥷 Suite subscriber |
|---|---|---|
| Basic level (45 lessons) | ✅ 100 % | ✅ 100 % |
| Intermediate level (60 lessons) | ✅ 50 % | ✅ 100 % |
| Advanced level (97 lessons) | ✅ 25 % | ✅ 100 % |
| Search, automatic progress tracking, navigation by level and topic | ✅ | ✅ |
| Tests at the end of each lesson, student profile, badges and the Basic level certificate | ✅ | ✅ |
| 🎧 Listen to the lessons as audio (per lesson or a whole module) | — | ✅ |
| ⭐ Favourites and 🖍️ highlights, with a "my highlights" view | — | ✅ |
| Intermediate and Advanced level certificates | — | ✅ |
| Monthly Google Ads news and new lessons every month | ✅ (the free ones) | ✅ all of them |
| Suggest new content | ✅ | ✅ |
| Library ebooks and free scripts (Guardian, AI Max Analyzer) | ✅ | ✅ |
| The Suite scripts that automate what the course teaches | — | ✅ |
| Support | No support | Only for using the scripts |
No PDFs: the content appears as you go, with comfortable reading, a light/dark theme and anchors for every section.
Every lesson and every full module has an audio version, with the speed and your position remembered (subscribers).
Each lesson is marked as completed when you finish it (or by hand, if you prefer). You always know how far you have come and how many hours are left.
Type "match type", "PMax" or "feed" and go straight to the lesson. And when there are no results, we use that to write what is missing.
Choose Basic, Intermediate or Advanced, or jump to Shopping, PMax, Demand Gen, measurement, fraud... in one click.
Highlight sentences and save lessons or sections to favourites; you find them later in your profile, under "My highlights" and "Favourites" (subscribers).
The user manual for every Suite script sits in the Academy as a module of its own: you can search it, listen to it as audio, highlight it and save it to favourites. The manuals for the free scripts are free.
Every lesson links to Google's help pages and to the sources used, for anyone who wants to dig deeper.
Suggest a lesson or a case study. We read every suggestion and use them to decide what we write each month.
Every month the whole syllabus is reviewed against that month's Google Ads news: lessons kept current and a news module that grows month by month.
Where Google leaves a gap, the lesson explains the problem and points to the Suite script that solves it.